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Patrik Schumacher Studio
Assistant: Pierandrea Angius

Irem Dökmeci (Turkey)
Dimitra Pavlakou (Greece)
Dimitra Tampaki (Greece)
Angel Tenorio (Peru)

Swim Thames

The project aims to challenge the role of the traditional corporate campus for one of the fastest growing companies in the world – Google. We have based our research on the contemporary relationship between life & work, believing that work plays a role in framing hierarchies within the built environment. Today, the augmented, virtual workspace has begun to replace the physical workspace, resulting in a shift in how workspaces are used, designed & interfaced with. Therefore, Synapse is proposing a system of dynamic spatial borders where corporate office activities are blended within leisure-based facilities, creating an integrated interface able to foster social interactions, & as a result, produce innovative ideas. This is then tested within the corporate framework of Google, for it is a knowledge-based company that acts as an interface within virtual data networks & has a strong identity in our rapidly hanging society. The general organisational system is defined through the utilisation of a networking algorithm that is based on Google’s departmental logic. This is used as the basic tool for the urban strategy, as a way to optimise spatial arrangements & articulate Google’s programme within the urban fabric. Material research into fluids both physically & digitally has enabled us to address Google’s life-cycle & work flow, establishing a structural catenary & shell system that include embedded qualities of relaxation, reconfiguration, adaptability & flux. The Google Campus that we propose is designed for 18,000 employees & envisioned as a 24-hour work-city, providing employees with access to commercial, residential, sports, recreation & leisure facilities in a fluid, networked & blurred spatial articulation.